It’s Not How Good You Are, Its How Good You Want to Be: The World’s Best Selling Book by Paul Arden
I picked up this little book at Urban Outfitters the other day. I rarely walk out of that store empty-handed because there are always fun little nick-knacks everywhere. Call it good merchandising I guess. Which is what this book is all about in a way: how to market yourself to become a big star, whatever industry you happen to work in. It’s supposed to be a book for everyone, but there’s a big focus on advertising and how to surpass demands in that field. I worked in advertising as a creative a long time ago, so none of it was really new to me. Actually that whole “Be the best or die” attitude really got on my nerves after awhile. And besides, call me an underachiever, but I actually prefer spending evenings and weekends with a good book hanging out with my cats rather than brainstorming for the ad campaign of the century time and time again. Even that gets old after a while. I suppose if you’re just starting out on the job market, there’s plenty of good advice. Paul Arden is considered to be an advertising guru, so if you’re thinking of working in that field, you should make this little book your bible. Arden compares it to no less than Sun Tzu’s The Art of War. I’ll leave it up to you to decide whether the comparison is justified or not.